Genesis Golf Events & Partnerships

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EVENTS & PARTNERSHIPS

GOLF

With its balance of power and precision, the game of golf mirrors our Athletic Elegance design philosophy. That is why we are committed to supporting golf, its players and fans at home and abroad through our ongoing partnerships.

MASTERS OF THE DRIVEMASTERS OF THE DRIVE

Genesis supports prestigious golf events all over the world. From the Genesis Scottish Open on Scotland’s world-famous golf coast to the Genesis Invitational at Los Angeles’ iconic Riviera Country Club and the 2024 Presidents Cup right here in Montreal. Learn more about these exciting events below.

Coming home to Montreal

PRESIDENTS CUP 2024PRESIDENTS CUP 2024

Genesis was honoured to be the Official Automobile Sponsor of the 2024 Presidents Cup, which made its triumphant return to Canada, hosted at the prestigious Royal Montreal Golf Club.

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USA

GENESIS INVITATIONALGENESIS INVITATIONAL

Experience electrifying matches featuring the world's top players at the esteemed Genesis Invitational, hosted by none other than Tiger Woods at the revered Riviera Country Club. This renowned course boasts a 95-year legacy, designed to challenge the best of the best.

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Europe

GENESIS SCOTTISH OPENGENESIS SCOTTISH OPEN

Genesis stands as the proud title sponsor of one of Europe's premier golfing events, the Genesis Scottish Open. Held at the exclusive Renaissance Club just outside Edinburgh, this tournament unfolds on a stunning course sprawled across 300 acres of picturesque landscape along the Firth of Forth on Scotland's iconic golf coast.

CANADIAN GOLF EXPERIENCESCANADIAN GOLF EXPERIENCES

2024 PRESIDENTS CUP

Genesis was honoured to serve as the Official Automobile Sponsor of the 2024 Presidents Cup, celebrating its return to Canada at the prestigious Royal Montreal Golf Club. From memorable moments on the green to the vibrant energy at the Genesis Club, the event was a true celebration of excellence.

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2024 Genesis Owner's Cup

The second annual Genesis Owner’s Cup, in partnership with the NHL Alumni Association, brought together NHL Alumni and members of the Genesis ‘Son-Nim’ community for an unforgettable experience. Against Banff’s stunning mountain backdrop, guests enjoyed golf, fine dining, and meaningful connections, while enjoying an exclusive preview of the highly anticipated GV80 Coupe.

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2023 Genesis Owner's Cup

In collaboration with the NHL Alumni Association, we brought together hockey greats and honoured Genesis guests for the inaugural Genesis Owner’s Cup in Whistler. Our guests experienced both elevated golf and hospitality experiences, with every detail tailored around our owners.

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2023 NHL Awards Experience

In partnership with the NHL and the NHLAA, our Genesis guests enjoyed an extraordinary experience in Nashville, taking part in the NHL Coaches' Association Tournament and celebrating the best in the game at the 2023 NHL Awards.

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QUOTES FROM OWNERS

"My favourite part of this experience has been the whole thing. It's been an incredible event, the attention to detail. Everything has been five stars and top notch, just like the ride in my Genesis.”
- Robert"My favourite part of this experience has been the whole thing. It's been an incredible event, the attention to detail. Everything has been five stars and top notch, just like the ride in my Genesis.”
- Robert

QUOTES FROM OWNER

“I loved the fellowship and the partnership between the NHL Alumni and the Genesis brand, to include myself and my brother was phenomenal."
- Doug“I loved the fellowship and the partnership between the NHL Alumni and the Genesis brand, to include myself and my brother was phenomenal."
- Doug, Genesis Owner