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genesis space

Original experiences resonate with our brand, models, and Son-nims.

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our spaces

KOREA

Infused with cultural elements and stories from each location, these spaces harmoniously resonate with Genesis's products, services, and people.

An exterior view of the Genesis Gangnam building in Korea.
An exterior view of the Genesis House building in New York City with bright lights on inside.
An exterior view of the Genesis Studio Shanghai building in China with orange outdoor lighting.
An exterior view of Genesis Studio Sydney and the surrounding outdoor mall in Australia. There are multiple signs with Genesis logos.
Genesis GV70 is parked in front of the Genesis Studio Frankfurt building in Germany.
A Genesis vehicle sits in front of the Infinity Mirror inside Genesis Studio Edinburgh in the United Kingdom.
An exterior view of the Genesis Studio Geneva building in Switzerland with multiple Genesis vehicles inside.
A Genesis curator shows a guest vehicle information on a tablet.
SPACE

A SPACE OF INTERACTION

Each space is a place of interaction.
It's where we share our ambition, our inspiration,
and where we communicate with our guests.
It's where our brand, products, and people embrace each other's originality, and build organic connection — creating new stories for everyone.

Aerial view of a traditional Korean hanok and Tuh.

CREATING HARMONY

We call our guests Son-nims, and the places we welcome them, Tuh. As the space that connects people and the ground, Tuh is where we foster relationships, embrace originality, and create harmony.

A close-up view of a hanok's veranda and stepping stone in front of sliding wooden doors.

Tuh and Son-nims

An aged hand performing a tea ceremony.

A WARM WELCOME

Warm yet professional five-star service greets you at every turn. Combining the Korean concepts of Jung, an empathy and consideration for others, and Dum, surpassing expectations, we build trust and deeply satisfying experiences.

design

Korean aesthetics, embodied

Progressive and audacious,our design architecturally expressesthe Genesis philosophy inits pursuit of Korean values.

The back half of a black Genesis vehicle sits next to a concrete wall.
The back half of a black Genesis vehicle sits next to a concrete wall.
The back half of a black Genesis vehicle sits next to a concrete wall.

THE BEAUTY OF WHITE SPACE

The natural elegance of exposed concrete and weathered steel is a testament to the
beauty of white space. A dynamic atmosphere immerses you in the experience, and
becomes more interesting with the flow of time.

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EXPERIENCE
MULTI-SENSORY EXPERIENCES

Moments are designed with juxtaposition to create an
experience for all the senses, from an elegant mood to a fragrant
smell and sharp reflections. You can rest and interact in any of our
spaces, and create lasting memories.

INFUSED WITH
KOREAN ACCENTS

A Genesis vehicle sits in front of a polyhedral mirror. The mirror reflects multiple angles of the vehicle's rear.

Polyhedral Mirror View even the smallest details of Genesis from different angles. The elegant roof line and athletic stance are simply made clearer and easier to see.

Four Genesis vehicles on display under a large ceiling light.

Undistorted Beauty Carefully selected lighting is filtered through fabric, diffusing reflection and mimicking natural lighting. So the colors and lines of Genesis remain undistorted, allowing you to see the true product.

EXPERIENCE
MEETS A PAUSE

A thick fog hangs over mountains and a river.

Signature Fragrances Inspired by Korean hospitality and developed by a fragrance company. Genesis's signature scents await you.

A cube-shaped space with Genesis exterior and interior colors on display. A Genesis vehicle peeks out from behind.

A Personalized Experience Experience a Genesis tailored to you. Seamlessly compare multiple models, while the design dialogue assists you in browsing exterior and interior color combinations with actual door samples.

SPACES ACROSS THE GLOBE

MEET GENESIS SPACES IN CITIES ACROSS THE WORLD.

A world map is marked where Genesis spaces are located in Korea, the United States, China, Australia, and Europe.